SEO for Photographers

Research has always shown that asking for a retweet and using hashtags will get you retweets. Turns out that is not the case for everyone. HubSpot, an inbound marketing company, creased a tool called RetweetLab that analyzes the history of your Twitter account to determine some optimal metrics to consider when tweeting. Day of the [...]

Sarah Vivienne on Twitter asked, “As things continually change with SEO, is it worth reworking old blog posts to be better optimized?” The answer is is two-fold.  The easiest answer is yes, you can modify the article for SEO changes and it can be beneficial.  For example, I wrote an article talking about WordPress plugins for photographers and in it, I [...]

Yes, I spelled important incorrectly in the title, but here is why. Portent is a marketing agency who often shares great content for marketing and SEO. They recently published a new tool that can be very useful for generating blog article ideas. In the video below, I will show you how to use the tool [...]

Before your beautiful content can be shared, it first needs to be found. Sure, you can rely on your loyal repeat visitors to see your latest articles, but how many of those will then actually share with their networks? You may only have a very small percentage of hardcore advocates, so it seems a little [...]

Coin yourself a phrase and then track it. Use your phrase to build links and relationships. More on that… How about an example: If I had a 1GB for every phrase I coined, I’d have a heck of a lot of storage space. (tweet this) If you need help creating the HTML code for your [...]

If you are a user of Scribe SEO by Copyblogger, then you are in a for a real treat today. They have announced Scribe for Microsoft Word.  What this means, is that you can now do your SEO research and optimization before inserting the content into your WordPress website. Check it out: Not sure what Scribe is? [...]

Barb asks: If moving from a non-self hosted website to self hosted, is there any way to not lose what SEO ranking you already have? (In my specific case, moving from Zenfolio as the host back to a self hosted WordPress site with Dreamhost.) Great question, Barb. This answer is two-fold, especially because of the [...]

Katja asks: Why do different computers show me different outcomes to the same Google search? Sometimes I find my website on number 1 or 2 and sometimes I’m on number 5. Way to throw a difficult one at me, Katja.  Just kidding!  This is a great question, so thank you for sending it in.  There [...]

Lesley asks: I have noticed that some blogs have tons of keywords at the ends of their posts which I am assuming are for SEO. With more and more people knowing about SEO, are searches less reliable now? It seems like only the ones that have the technical expertise will succeed. Does having a ton [...]

Timothy Foster asks: As a Photocrati user I am using a lot of tools that you are familiar with such as the NextGEN Galleries that I use to decorate my pages. One of my biggest problems on my website is page speed as we discussed in the jpeg2RAW podcast. When I do a speed test [...]

If short one today because I’m sending you somewhere else (go figure!) Your website’s security is important for SEO Think about it… if your website is hacked, then random and unwanted keywords could be plastered all over the place.  If that happened, it could damage your SEO. If your website goes down, search engines see [...]

When it comes to websites, SEO is not the only important factor. In fact, conversion optimization is also extremely important. That is why we are happy to share a couple things with you. We have included conversion optimization resources to the WordPress SEO Hub available to members. In addition, we will be writing more about [...]

Every so often we are asked for advice on optimizing Google Plus profiles.  The social media site is booming with photographers, but it’s important to do certain things to make sure your photography business stands out to your customer base. For example: Authorship Personal Profile Photo Business Page merged with Google Plus Local (verified page) [...]

Pinterest has recently launched verification for users with websites.  Pinterest for photographers – super important.  Why?  Because your customers are there and that’s all there is to it. Pinterest Verification for Photographers Now that Pinterest has launched verified accounts, it is imperative for all photographers to take advantage of the feature.  Why?  Because it builds trust. [...]

Some might say SEO is not important for photographers, but instead their photographs are the only important thing. While your photographs are definitely the most important thing you can have for your photography website, there is much more to it. Top Ranking Click Through If your website was ranking in the top three results on [...]

Digital Telepathy is a company dedicated to providing a favorable user experience to website visitors.  Their team is often hired to design landing pages that attract and convert visitors to customers.  Digital Telepathy also has some products available for WordPress users to enjoy.  One is called Flare, and provides WordPress users to display elegant share [...]

Welcome to the second Photography SEO Audit live video.  In this video, we are using the new Photography SEO Audit Checklist to review and identify points of a website needing on-site optimization. There are hundreds, if not thousands, of monochrome landscape photographers in the world.  So how does one photographer, attract additional business? One way is [...]

You’re about to watch the first ever Photography SEO Audit live video.  In this video, we are using the new Photography SEO Audit Checklist to review and identify points of a website needing on-site optimization. There are hundreds, if not thousands, of Hawaii Wedding Photographers.  So how does one photographer, attract additional business? One way [...]

Video SEO is becoming more important for photographers. The reason is because search engines are starting to utilize video thumbnails and review ratings. If you are a photographer who utilizes videos or video slideshows for clients, then this plugin is well worth the investment. The Video SEO plugin by Yoast will: Generate a video XML [...]

Google Plus has been around for a couple years now.  Since it’s launch, the community of photographers there has grown dramatically.  Google Plus and Facebook are very different when it comes to photography marketing. Facebook is great for reaching new clients Google Plus is great for networking with other photographers There has been a discussion going on [...]

At first glance, would you think about Reddit for photographers? Whether you think of Reddit as a social media site, an article directory site or something else – it can be beneficial to all photographers. In this video, you will see how Reddit can be a useful content idea tool for photographers.  I recommend visting [...]

Google just released a Disavow Links tool in their Webmaster Tools suite, that has been available in Bing Webmaster Tools for some time now. Disavow Links is a tool that will let you import a CSV or Google Docs file with low quality links. These could be: Comment spam Paid links Aggregated feeds The list [...]

Photography SEO takes a lot of time, so where do you need to start?  Well, there are many things to look at.  That is why we put together this quick Photography SEO Audit to serve as a starting point. Use the Photography SEO Audit painlessly review your website and see where it stands and where [...]

We are happy to share some fantastic news for Photographers SEO Community members. For some time now, members of the community have be using the Link Building Hub as a valuable tool to find new places to generate inbound links. After a lot of research, testing and implementation we have released a few more hubs for members. [...]

In the last article and video, we talked about Google Authorship with a brief mention of Open Graph. Today I want to talk about Open Graph. In this video, I will talk about how easy it is to add Open Graph functionality to your WordPress website. Like for Google Authorship, I am using the Yoast [...]

PressTrends is a WordPress plugin that shows you critical data of your WordPress website.  In addition, it provides the ability to benchmark against the photography industry.  PressTrends has incorporated the API of tools that you could use or might be using already. PressTrends helps you understand how your site is performing by identifying your critical metrics with [...]

Have you ever heard of the term Open Graph? What about Google Authorship? Well, both are very important, not just for SEO, but for marketing purposes as well. Open Graph is what includes your page/article description and image with every Like, Tweet, Pin, etc.  Google Authorship is the neat feature from Google that includes your [...]

SEO is important, but SEO won’t make or break a sale.  Once you’ve received traffic to your website, blog articles will help push a prospect towards becoming a lead, and then a customer. So with that said, I thought I would share a couple very educational and simplified blogging checklists. I highly recommend you create [...]

Bounce Rate is important for photographers and in this article you will read what it is, how it relates and some tips on how to improve it. What is Bounce Rate? Bounce rate is the percentage of visits to your site that leave without a second thought. In other words, it is a calculated rate [...]

Local SEO and marketing is not just about having your physical location on your website. While that is important, it is also important to take advantage of the local features of the popular search engines. For exmaple: Google Plus Local Bing Local Yahoo Local The list can keep going, but we point many of them [...]