NOTE: The Blog SEO Zen book is now incorporated into the complete Photographer’s SEO Book, a comprehensive 100+ page guide that covers EVERYTHING you need to know about SEO. Get the book for $39.

Blog SEO Zen helps setup the best SEO features, framework, and plugins for all kinds of blogs.

Blog SEO Zen Table of Contents

ANATOMY OF RANKING WELL    5
BLOG INFRASTRUCTURE    6
HOW BLOGS WORK    6
WORDPRESS.ORG IS THE #1 PLATFORM    7
THEMES IMPACT SEO    7
STEP 1: WEB ANALYTICS    9
STEP 2: WORDPRESS PLUG-INS    9
STEP 3: URLS    13
TITLES AND META DESCRIPTIONS    17
WHY THEY ARE IMPORTANT    17
HOMEPAGE    18
SUBPAGES    19
POSTS    20
AVOID DUPLICATION IN TITLES    22
GOING BACK    23
TAGGING POSTS    23
CATEGORIES    23
KEYWORDS    24
IMAGE OPTIMIZATION    24
ALTERNATE TEXT    25
IMAGE FILENAMES    26
CAPTIONS    26
LINK BUILDING    27
EXTERNAL LINK BUILDING    28
GREAT CONTENT ENCOURAGES LINKS    29
INTERNAL LINK PLACEMENT    30
POST TEXT    31
PICKING THE RIGHT PHRASE    32
WEB ANALYTICS    34
KEYWORDS REPORT    34
REFERRING SITES REPORT    35
GOOGLE WEBMASTER TOOLS    36
CHEAT SHEET REVIEW    37

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• 5 Minute Photography Blog SEO Overhaul

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• Link Ideas for Photographers Building Search Rank

Why the Photographer’s SEO Book & Community Works

The book provides the top 2 things needed to rank in Google, keywords and link opportunities. Use the pre-written titles, descriptions, and full homepage text to create perfectly optimized content in a matter of minutes. Add on suggested links from dozens of carefully selected photography websites to establish your site as an authority in Google. Underneath it all lies a solid foundation teaching how Google works so you can take advantage of strategies that best fit your business.

Join Hundreds of Photogs Getting Better Rankings

Photographers SEO Book works for all types of photography niches and websites from family to boudoir photography and BluDomain Flash sites to SmugMug HTML galleries.

“We bought the SEO book and moved from page 113 to page 1 on Google for Orange County wedding photographer within 4 months.” – Troy Grover Photographers

Read Testimonials

No Techie Stuff

Eliminate all the mystery, secrets, and technical confusion right here and right now. After reading this how-to-guide I expect you to tell your parent or child the ins and outs of Google, how you plan to get ranked quickly, and why meta tags are worthless.

Consider This

• Just 1 new ranked phrase or 1 client from search is worth a lot more than $39 (you probably have that much sitting in PayPal right now)
• This comprehensive resource will save hours of searching for SEO help
• Well ranked sites can scale back on print, event, and online spending
• I offer a no-hassle 100% refund within 7 days if you didn’t get what you expected

Jumpstart Your SEO.
Click Here to Join the Photographer’s SEO Community!

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This 5 page guide breaks down all the critical elements needed to successfully rank a splash page and includes examples of keyword-rich text you can copy for your own page. Get the skinny on your splash title, meta description, images, and body text in this easy to understand SEO guide.

The Splash Page SEO Guide comes with the same quality and satisfaction guarantee as the Photographer’s SEO Book, which has helped hundreds of photographers increase their understanding and effectiveness in Google.

Splash Page Builder

Use this free tool to construct your splash page in minutes. You have to host your own images, but simply type in the URL path for your logo and images, type in your texts, pick some colors, and you can save your code to a clipboard that you can use to create an HTML file.

Launch FREE Splash Builder

Thanks @bnitweeter at Browser Not Included for developing this application.

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• SmugMug SEO Guide and Features Review

• Keyword brainstorming
• Keyword demand – find high search words in your niche
• Assess competition for individual phrases
• Prioritizing key phrases to create your final list(s)
• Track your rankings through automation
• 13 easy and essential tools for finding and tracking keywords and ranks

Importance of Photographer SEO Keyword Strategy

Photographers who ignores keyword strategy don’t align the keywords on their sites with the keywords that users type into search engines. With no overlap Google won’t return those sites into search results and therefore little traffic gets generated from search engines

Photographers who pay some attention to keywords, but without researching the words very much have minor overlap between the words they use and the keywords users search. These photography sites rank for some terms and get a little bit of search traffic. Another possible outcome for these photographers who don’t research keywords is that they find and use the words that users are looking for, but get lost among the many competitors in search results and end up ranking poorly.

Photographers with a master keyword list who have utilized a keyword strategy have a tight alignment between the words on their site and how users search. They have also assessed which key phrases are searched the most often, but taken the competition for each phrase into account. These photography sites achieve high rankings and heavy web traffic.

The goal of the video training How to Build a Photographer Master Keyword List is to teach you how to create, build, and track a photography-based keyword list so you can maximize your traffic from search.

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• Video Training: How to Track Keywords and SEO for Your Photography Site

Web stats save time and grow traffic. The photographers that I see who look at their analytics at least weekly are getting more than double the traffic than those who do not. I think it’s because they are serious about optimization, but also because of the GEMS that can be uncovered from the reports in Google Analytics and Google Webmaster Tools. I teach you both in this 35 minute recorded video training. Download the MP4 and watch it in Quicktime or in iTunes. The metrics you will see can explode your SEO efforts to their full potential. Photographers will learn:

• Breakdown of the top SEO reports including referring sites, keywords, Adwords, site search, and top queries
• Finding new link opportunities
• Discovering new keyword ideas
• Tracking conversion and ROI

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• How to Use Long Tail Keywords to Increase Blog Traffic

31 Days to Build a Better Blog

Darren Rowse’s 31 Days to Build a Better Blog is a must purchase for photographers who want to earn more traffic from their blogs. Darren runs ProBlogger, Digital Photography School, and TwiTip and after I read his book about blogging I became a raving fan. I admit to getting a small comission when you order 31 Days to Build a Batter Blog, but you’re the one that gets a huge reward.

LEARN MORE ABOUT THE EBOOK

Photographer Centric

Since Darren has a photography background and runs a very successful photography blog website, there are numerous link examples in the book specific to photography. About halfway through the book I stopped counting when I hit the 10th example, like the post he wrote called “21 Tips for Amateur Wedding Photographers”. It’s easy to see his successful example and make it your own, like “21 Tips for the Amateur Home photographer” or “21 Photos from the Best San Diego Weddings.” Guaranteed links to your post, buzz within the social networks, and lots of traffic. He could have called it 31 Days to Build a Better Photography Blog.

SEO Reinforcement

The ebook is all about how to get more traffic to your blog, so naturally a lot of SEO topics come up.

Day 1 – How an elevator pitches and tagline relate to SEO

Day 2 – Viral capability of lists posts to spread links back to your blog

Day 3 – Ways to increase your chances of being linked to, social bookmarking, internal links

Day 4 – Suggestions for analyzing the SEO of competitors

Day 7 – How link posts show authority to Google

Day 8 – Making link words relevant when interlinking blog posts

Day 9 – Tips when joining forums (there’s a list of great forums to build links from in in my ebook)

Day 16 – Finding keywords in search referrals

Day 20 – The best way to link to your site from the comments of other blogs

Day 28 – Thinking about keywords

Day 29 – Profile pages on social media sites

That’s one-third of the tasks that have some related content to help SEO. Many of the tips directly correlate or expand on things I’ve mentioned in the Photographers SEO Book.

Way More than SEO

The ebook has maybe 10% relevance to SEO. That 10% is enough to keep even someone like me busy improving my blog with suggestions and recommendations for a very long time. But a larger focus is on the following topics (in my opinion):

1. How to find and create compelling blog content with ease
2. How to get readers to your blog
3. How to optimize your existing blog to keep people on it

With these 3 steps, spread across 31 days (tasks) you will surely explode your blog traffic and the number of photography clients your blog generates. Use my affiliate link here to order.

LEARN MORE ABOUT THE EBOOK

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Photographers SEO Book

Everything you need to clearly understand Google, rank well, and increase new leads from search. Hundreds of photographers are already improving results with:

• Over 25 pages of proven Google knowledge
• Perfect keyword text for your homepage
• Over 50 hand-picked link ideas
• Help making your images visible to search
• Google Analytics, blogging, SEO tools…

PhotoMerchant SEO How to Guide

The 8 page How to Guide captures every PhotoMerchant feature that you can optimize for search with screenshot explanations to deliver additional traffic to your website and images.

• Critical homepage settings
• Tips for images and galleries
• Navigation
• Footer ideas

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• Entry Level Search Optimization for Images