The Wedding industry is an ever changing industry. I have had a successful business for 20 years. But very little about the business is the same. The equipment in my case has gone from Mamiya RZ67 to Canon digital and if I am lucky my beloved Contax 645. I must admit I love film and the great skin tones and work flow, but it is expensive and in a poor economy many people will just not pay the price.
The biggest change I have seen is the transition from a local brick and mortar yellow page film based industry to a digital web based business. The other big change is the amount of people in the industry. Many of the people are great photographers and many are much lower skilled people looking to make a few dollars. In the last few years I have come to the conclusion that half of the business is the art of photography and the other half is SEO and the developing of a sound SEO plan.
I was slow to pick up on the importance of SEO. I was under the false conclusion that it was all about great photographs. Don’t get me wrong great photography is key and you owe it to your customers. But I also know if I want continued success I had to join seo-for photographers. I need to rank high to get more people to view my site . With the ever growing completion it is plain to see you must take care of the marketing side.
The new challenges at times seem overwhelming. I really have come to the conclusion that you must devote the time and effort each day to work on your marketing. Doing some SEO work when you write or re-write your website will not do. I devote 1 hour + everyday to track and improve my search engine optimization. One thing is certain, the more people who view your portfolio the more bookings you will get.
Let me tell you about myself. I am lucky. As the owner, Darlene Gambino, of Aperture Photography Wedding and Senior Portrait Photography. We are based between Albany, NY, Poughkeepsie and New York City. We can be your wedding photographer anywhere in the Hudson Valley, Saratoga and beyond. We also photograph weddings in the Catskills, Hudson Valley, Kingston Saugerties, Westchester, Dutchess Counties, New England and throughout the Northeast United States.
We have been commissioned to photograph for Victoria Secrets, Getty Images and many multinational corporations our forte is in storytelling. We capture the special moments of your day. When photographing a wedding, my goal is to create a beautiful record of your wedding day. As a wedding photojournalist my approach is to tell a story from beginning to end, photographing the entire event, including preparations, getting dressed, portraits, ceremony and reception. I work in an unobtrusive way, taking informal, natural portraits and spontaneous candids of you and your guests, in order to capture the emotion and beauty of your wedding day.
I love what I do and I think it shows in my work. I have a passion for catching genuine emotion and real human interaction.
How We Help You Rank
You'll understand SEO.
- The Photographer's SEO Book is the industry standard reference guide for optimizing photography websites.
- The Virtual SEO Workshop is the same one we give to expensive in person seminars.
- Blog Zen SEO and 7 other ebooks and videos.
And get exposure, links, and contacts.
- We promote you from our sites, which means exposure and links.
- Because we promote you, we only work with established, talented photographers and photography-related businesses - those who deserve to rank. We decline membership for those who don't fit. That means you're in a community of equals.