You should be getting at least 3 times the traffic (that’s 3x new client leads) from your blog as you do from your main website. How do I know this? Experience. This website used to be 5 pages and get a couple hundred visits per month. The second I started blogging I was showing up in search for all sorts of things I never expected, like “blogging SEO for photographers.” I would never create a page on my website for that (and therefore not be able to rank for it), but a blog post on the subject was easy. Quickly I was earning a couple thousand visits per month just by blogging, and not very intelligently. Then I honestly found the best ebook I’ve ever read which helps provide simple marketing structure to marketing. The ideas inside are genius and absolutely work.
31 Days to Build a Better Blog
Darren Rowse’s 31 Days to Build a Better Blog is a must purchase for photographers who want to earn more traffic from their blogs. Darren runs ProBlogger, Digital Photography School, and TwiTip and after I read his book about blogging I became a raving fan. I admit to getting a small comission when you order 31 Days to Build a Batter Blog, but you’re the one that gets a huge reward.
Photographer Centric
Since Darren has a photography background and runs a very successful photography blog website, there are numerous link examples in the book specific to photography. About halfway through the book I stopped counting when I hit the 10th example, like the post he wrote called “21 Tips for Amateur Wedding Photographers”. It’s easy to see his successful example and make it your own, like “21 Tips for the Amateur Home photographer” or “21 Photos from the Best San Diego Weddings.” Guaranteed links to your post, buzz within the social networks, and lots of traffic. He could have called it 31 Days to Build a Better Photography Blog.
SEO Reinforcement
The ebook is all about how to get more traffic to your blog, so naturally a lot of SEO topics come up.
Day 1 – How an elevator pitches and tagline relate to SEO
Day 2 – Viral capability of lists posts to spread links back to your blog
Day 3 – Ways to increase your chances of being linked to, social bookmarking, internal links
Day 4 – Suggestions for analyzing the SEO of competitors
Day 7 – How link posts show authority to Google
Day 8 – Making link words relevant when interlinking blog posts
Day 9 – Tips when joining forums (there’s a list of great forums to build links from in in my ebook)
Day 16 – Finding keywords in search referrals
Day 20 – The best way to link to your site from the comments of other blogs
Day 28 – Thinking about keywords
Day 29 – Profile pages on social media sites
That’s one-third of the tasks that have some related content to help SEO. Many of the tips directly correlate or expand on things I’ve mentioned in the Photographers SEO Book.
Way More than SEO
The ebook has maybe 10% relevance to SEO. That 10% is enough to keep even someone like me busy improving my blog with suggestions and recommendations for a very long time. But a larger focus is on the following topics (in my opinion):
- How to find and create compelling blog content with ease
- How to get readers to your blog
- How to optimize your existing blog to keep people on it
With these 3 steps, spread across 31 days (tasks) you will surely explode your blog traffic and the number of photography clients your blog generates. Use my affiliate link here to order.
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I cannot tell you how helpful this was! Somehow I was too busy photographing to catch on to all this blogging/facebook stuff but it’s time. I can’t wait to read the books you recommended! Thank you!