10 SEO Tools for Photography Keywords

Keyword tools are not specific to photography – they can help everyone expand their consideration sets beyond the most competitive keywords and down into the long-tail keywords that should be driving the most traffic to your site. Long-tail refers to the 4, 5, or longer word phrases that users are typing into search to find very specific content. Everyone knows that “wedding photographer” gets searched, but how about “artistic outdoor wedding photographer?” Optimizing for long-tail words like that become much easier to rank for and they add up quickly when you optimize for lots of them. Here are 10 tools I use to expand my main phrase into more specific keywords.

P.S. Don’t get overwhelmed. The first 2 in the list will cover 95% of your need. I would have stopped there, but a post with only 2 tools is weak!

Google Keyword Tool

Default standard for free keyword research because of the robust results, ease of use, and accuracy of data. Shows the number of monthly searches for your phrase and tons of related phrases. Tip: under Advanced Options choose “Ideas containing my search terms” to only see phrases that contain your original phrase and exclude slightly related material. This sample shows an expanded list for “wedding photographer.”

Google Keyword Tool

Traffic Travis

PC only download is less confusing than the above and also provides more features for links and page analysis.

Traffic Travis Keyword Tool

Google Traffic Estimator

Helpful for finding the cost of keywords should you buy Google AdWords pay per click program and appear in sponsored results. Cost indicates level of competition, for example a phrase where people are paying $10 per click (versus $1 per click) shows a lot of sites’ desires to appear in search for that phrase. It may be too difficult for you to compete in the organic free listing.

Google Traffic Estimator

Google Insights for Search

Shows not only search phrases but insight to volume trends and cycles. For example it shows that “photography cards” peak in search volume every November as people prepare to send cards for the holidays. It may be helpful for you to know what time of year certain searches are done.

google insights for search

Google Search Based Keyword Tool


Type in a website URL and key phrase and let Google analyze the content and suggest the most searched words that would apply to the same topics. Perhaps enter a competitor or the #1 ranked site for wedding photography.

search based keyword tool

Quintura Visual Search Engine

As a photographer you are probably a visual learner. Quintura displays related keywords like a tag cloud, in a visual mapping of how words relate to each other. Also has an image search filter.

Quintura visual keyword tool

SEO Book Keyword List Generator

I like to come up with a list of different keyword types like a list of adjectives, another for locations, and another for photography niches. SEO Book’s tool will combine all those lists together and output every possible combination.


Similar to Google keyword tool but focuses on high demand keywords only. So it will give you decent results for “wedding photography” but not “Sacramento wedding photography.” It shows the daily number of searches done for your phrase and related phrases. WordTracker is very capable of finding great keywords, but beginners may have difficulty using it and get only limited information with the free version.

Google Webmaster Tools

Show what is ranking well and what keywords generate traffic. Tons of ideas come out of the Top Search Queries report in Webmaster Tools. A snapshot of my site below tells me that users search “reviews.” That’s something I never thought about before (hypothetically) and should write more content about.

Google Webmaster Tools - Top Search Queries


http://bit.ly/blogSEO9 (affiliate)
Keyword analysis for your already written WordPress blog posts. There’s a monthly fee of about $30, but it insures you place your keywords in the right spot so in order to rank well. Here is my keyword density for this post in Scribe. There’s other places to find density for free… this tool offers a lot more than that.

Scribe keyword toolWhat tools do you use to find keywords?

Photographers SEO Book

This ebook helps you place your chosen keywords in the right places on your photography website. Learn how Google works and where it looks for keywords with this easy to read guide.
Read Benefits and Testimonials

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15 Responses to “10 SEO Tools for Photography Keywords”

  1. Leesia September 1, 2010 at 1:11 pm #

    Thanks for this great article! You are really able to break down a daunting topic to something much less overwhelming. :)

  2. Catherine October 15, 2010 at 11:55 am #

    Love ready your blog! Appreciate the SEO tips. I have implemented many of them and seen my ranking improve quickly!

  3. Lemerou November 4, 2010 at 5:04 pm #

    Thanks for this interesting list.
    I’ve never of Traffic Travis before so i’m going to give it a try.

  4. DavidWayne November 17, 2010 at 5:55 pm #

    Hey Zach, I bought both of your books, and use them like everytime I work on my site. I Just wanted to say thanks for the free stuff you post like this one, the traffic travis site was just what I was looking for. P.S. Check out the new site, I chose it after reading a different post of yours.
    Thanks again!

    • zachprez November 20, 2010 at 1:34 pm #

      Looks great! Very clear homepage with great SEO text.

      I was speaking with Google last week at a photographer meetup doing reviews of sites. One thing Tiffany mentioned was that the pricing page is one of the most important pages on the site, so naming it “Investment” will make that page harder to find. Potential clients don’t know what to expect behind that link. It plays off SEO – a general lesson is to use the most common terminology that users will type into search.

  5. مهدی February 2, 2011 at 11:36 am #

    I Just wanted to say thanks for the free stuff you post like this one, the traffic travis site was just what I was looking for. P.S. Check out the new site, I chose it after reading a different post of yours.
    thank you

  6. Four Divisions February 28, 2011 at 5:01 am #

    Keyword research this is the one of the best and use full one for selecting a best keywords for site.. and these are the best tools for analysis for keywords..

  7. Kim Bullock May 18, 2011 at 12:12 am #

    I sure do appreciate the time and effort you put into assiting photographers with their web traffic. This is an everchanging landscape and hard to stay on top of it all. Thanks.

  8. Lon Tromba

    July 31, 2011 at 9:24 pm #

    What a good little blog, so happy I found it. I’ll let all my buddies know about this one & I I’m sure revisit sometime soon.

  9. Deborah

    November 26, 2011 at 10:49 am #

    Great information. Thank you for putting this together. Looks like I have a lot of sites to explore.

  10. ghazvini December 15, 2011 at 5:47 am #

    Thanks for clarifying that up. Longing for your new articles. The design you’ve got here is really cool. Do not stop adding to it.

  11. Sarouen August 31, 2013 at 7:40 pm #

    Thanks for putting this all together! Such great facts, and i will surely use it!

  12. Laura October 4, 2013 at 10:21 pm #

    Pretty cool! :) Thanks!


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