Into advanced keyword research? Check out Juice Analytics. Its a company that makes applications so you can understand and act on your data, which in my mind is one of the most important things about SEO. Analytics is the first thing I mention in the Photographers SEO Book and I even built a training video for how to track keywords and SEO for your photography site. Needless to say I was pleasantly surprised to find a company that completely focuses on converting Google Analytics into digestible and actionable data that I think photographers can understand.

Long Tail Keywords

A quick explanation of long-tail is the 4+ word key phrases that drive traffic to your site. They are very targeted search phrases that don’t send a ton of users for any one phrase, but when you add them all up it can deliver substantial traffic over time. Looking at your keyword report in Google Analytics or other stats package, if you have 100 visits last month from search, and 50 of those visits were for main phrases like San Diego Wedding Photographer and Zach Prez Wedding Photography, then the other 50 visits were likely long-tail phrases that you didn’t optimize for. That’s half your traffic for phrases you don’t know about and need to start paying attention to!

Juice Concentrate

I signed up for Juice Concentrate (love the name). A) because its free for small sites and blogs and B) because I’ve got a heck of a lot of long-tail search phrases sending me traffic that I want to make sense out of in 2 seconds. “Make sense out of it” is pretty broad. Here is the Juice explanation of the features I took from its website:

• Connect directly to Google Analytics or upload search data files from any web analytics or competitive search data source
• Identify search phrases with similar patterns to condense the long tail, e.g. “things to do in [place]”
• Download categorized search phrases and pattern groups to CSV format
• Visualize keyword relationships to see connections and performance of common word combinations
• Summarize performance metrics to compare how visitors behave based on individual words or filtered sets of keywords
• Consolidate queries that use navigational keywords and common entities (cities, states, etc.)

5 Minute Report

In less than 5 minutes I had a free account created, connected to my Google Analytics profile, and ran my first report. I did one for my website and one for a photographer website. Here’s a screenshot of the photographer site output since that is more relevant to you.

Example Analytics Report from Juice Concentrate

The first line tells me this photographer had 78 visits from search engines where the user typed “something” Sacramento as the search phrase. I quickly see some interesting metrics in mining the data:

• Line 2 – users are including CA in the search phrase. Since users within the area typically don’t search by state, he/she might be able to expand her regions of service
• Line 6 – photographers (plural) is less searched than the singular term
• Line 8 – Baby photography is this photographer’s top niche in search engines (this surprised her) so he/she might start promoting that service more
• Line 13 – users are finding her by typing best in the search phrase, so she might start including that term more in his/her titles and blog posts

This is the tip of the iceberg gathered in 5 minutes of a single report. The photographer above can use this data in planning keyword strategy, website content, promotion ideas, and marketing.

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