Photoblogs must have the All in One SEO Pack for improved ranking ability. It’s absolutely essential plugin for WordPress blogs to help you control titles and descriptions for all your pages. Titles are the most important on page factor for ranking in a search engine. And descriptions are what shows underneath the clickable link in a search engine, and that’s going to help users click through on your link if it shows in search results.

For more about optimizing your blog if you’re a photographer, make sure to pickup a copy of my Blog SEO Zen ebook.

The first thing you want to do when you’re in WordPress is find and install the plugin. So click add new plugin.

Search for All in One SEO Pack.

Click Install.

And it should successfully install the plugin for you.

Then you want to activate the plugin. After you’ve activated the plugin, there will be a link in your left navigation under settings for All in One SEO. Click that to get to the configuration page.

Make sure you enable the plugin, then enter a a title and description for your homepage. Keywords in the title help your rank position, and the meta description helps get users to click your search result (better conversion).

You don’t want to the blog title to appear inthe title of your posts or the title of your pages or the title of your categories. The reason is that the keywords in your titles are the most important part in getting you ranked, and you want that to be very focused on the page that’s being displayed. You don’t want to add additional words that are general to your blog at the end of those titles.

If you just display your category title on category pages, the title of your page might be just weddings and nothing else, if you’re on your weddings category. So you might put something like the above the end of your category pages in order to get in some extra keywords. Note: this applies to all category pages so you need it to be fairly general.

Now that your homepage is updated, the only other place you’ll use the All in One SEO pack is in your individual posts. When you add a new post, you’ll see at the bottom some new fields for All in One SEO pack. For every new post you create you want to enter a title and description. The title is what will display in search results and the keywords in this title help to get you ranked. And the description is what shows in search results and what that says will compel people to click the link, so those are very important features. Enter the All in One SEO Pack title and description for every post you create.

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