SEO for Photographers

Learn 3 things Bing uses when ranking that Google doesn’t, and if a test from Zach Prez yielded better results in Bing.

View top keyword tools to expand a photography-related keyword list for search engine optimization.

In the Photographers SEO Book I recommend photographers use keyword rich domain name URLs. Keyword use in the root domain is of high importance, and when people learn this they immediately think about buying up domains with quality keywords. The rub is when photographers don’t want to give up their old domain because of technical [...]

Into advanced keyword research? Check out Juice Analytics. Its a company that makes applications so you can understand and act on your data, which in my mind is one of the most important things about SEO.

The most important step in an SEO strategy is to create a keyword list so you focus your optimize efforts. This 60 minute recorded video training (iTunes/Quicktime compatible) will cover the process and tools I use to create a 100+ word keyword list: Keyword brainstorming Keyword demand – find high search words in your niche [...]

Tracking SEO with Google Analytics and Webmaster Tools Web stats save time and grow traffic. The photographers that I see who look at their analytics at least weekly are getting more than double the traffic than those who do not. I think it’s because they are serious about optimization, but also because of the GEMS [...]

In search engines the long tail applies to the large number of unique key phrases that send you traffic in little quantities. The beauty about these phrases Highly qualified Little competition (easier to rank) Can add up to the same volume as your main keyword phrase Cheap to purchase in Google adwords Long Tail Examples [...]

You should be getting at least 3 times the traffic (that’s 3x new client leads) from your blog as you do from your main website. How do I know this? Experience. This website used to be 5 pages and get a couple hundred visits per month. The second I started blogging I was showing up [...]

Grab my free SEO guide for SmugMug sites to help you take advantage of the features discussed in this post! After browsing the SmugMug blog and its Digital Grin support forum and I see they’ve been busy rolling out SEO upgrades to its users. Below is a summary of what they have been up to. [...]

With pay-per-click (PPC) keywords or search engine marketing (SEM) photographers can instantly rank for any keyword. That’s right, you can rank in Google for any keyword you want in the photography industry in a matter of minutes. That is what I recommend every photographer have at least a minimal PPC campaign with Google Adwords. If [...]

Search engines are machines that can’t interpret a visual image like a brain can. But they make inferences about images using a couple of factors: Alt (or alternate text) attributes of the image tag in the HTML code Text surrounding the image (text and comments on the page, image tags, etc) Filename of the image [...]

This SEO tips blog post is for photographers with a low or moderate understanding of search engine optimization (SEO). Find more beginner tips in the search book. The fastest and easiest starting point for new (or yet to be optimized) photography websites is to add keyword-rich meta data to your homepage. True meta data is [...]

Background about SEO for beginning photographers. Learn two basic techniques for increasing search rank, keywords and link building, from Photographer’s SEO Book.